kate nash - foundations

The first five seconds of the video uses cutaways to entice the audience so they keep watching to see what type of music video it will be e.g one that tells a story a performance based video.

The toothbrush shot suggests the video is about a relationship as the colours represent that its about a boy and girl from the use of the pink and blue. This therefore is seen as a key feature of music videos, to establish the simple generic features.

There is not a specific beat to the editing of the music video as this in my opinion it represents the bumpiness of the relationship, as the video has no smooth beat and neither does the relationship.

The shots of Kate and her 'boyfriend' playing cards creates the sense of narrative as it may seem as though there is a relationship. We the audience understand from other shots that they have a relationship  through the shot of the feet under the table as they play 'footsie' which can be seen as a romantic gesture.

A cutaway shot that was used was a shot of toy animals facing the camera, then being turned around so we the audience arent able to see the faces. This can signify that the relationship is over and either the girl or boy is turning away from the relationship.

The shots of them sitting on opposite sides of the table and on their own side when in bed can suggest that the relationship isnt what it used to be. It can represent that the relationship is tense.

The close up of playing poker and otu of focus on the guy to suggest his out of pic and need to focus on her so the relationship would last longer.

The close up of the hands drifting apart signifies the narrative of the music video; that the relationship, like the hands have drifted apart but the girl still thinks about the relationship. This connotation of the music video inspired us to use it in our music video.

The cut aways of the hands,animals and the bed show a narrative to the music video which is what we want for our music video, a sense of a story being told.

The fast forwarding of the socks being untangled and tangled in my opinion signifies their relationship because the tangled socks represents their messy relationship and/or how close they are and when the socks are untangled, it signifies that they have lost contact and they have gone separate ways, which the socks are a visual of.

This music video helps the lyrics become visual because of matching the visuals with the lyrics. For example at  1:23 Kate is eating lemons when she sings 'you said i must eat so many lemons'. Another example is at 1:34 when we see a shot of the couple arm-wrestling which is in sync to the lyrics as 'aggressive' is sung when we see the wrestling. A final example of the relationship between the visuals and lyrics is at 1.41 where we hear Kate sing 'wind up' and we visually see windup toys of babies.

At 1:45 there is a shot of the couple making a cake. I think this was used to create a sense of memory to the narrative to suggest that the relationship does hold memories.

When the watches come together at 2:46 it can suggest that they still love each other and want to together but maybe time is what they need or that they just don't have time for each other anymore. The watches therefore can represent the time wasted.

From 3:26 where we the audience see the watches, socks and toothbrush separate it can suggest that like the objects, the relationship has drifted apart and we understand from Kate's point that she wants to move on.

Overall, watching this music video has suggested that the cutaways is what helps tell the narrative of the video.