Intertextuality Within Music Videos

Intertextuality is when one text is has a link to a different media text such as films, specific characters etc. Intertextuality in music videos are hard to spot as the audience may not spot the reference. It is argued that greater pleasure from the video will be by those who know the reference and are somehow flattered by it.

An example of this would be the Britney Spears music video for 'Oops I Did It Again' with a link to 'Titanic' .
At 2.:52 there is reference to 'The Titanic' about finding something at the 'bottom of the ocean'. This is intertextuality because in the film 'Titanic' the necklace drops to the bottom of the ocean.

Intertextuality is common in movie soundtracks because the music video contains performance as well as cut aways of the movie. An example of this is by Miley Cyrus 'The Climb' which is off the 'Hannah Montana: The Movie' soundtrack which has elements of studio performance as well as cut aways of the movie to help tell the narrative of the lyrics in the song. In this music video, intertextuality is used by having snippets of the movie appear. There are 3 parts to this music video in my opinion; the first, the performance part when she is sitting down with the light behind her, the second aspect is Miley walking up a path on a hill which signifies the lyrics and the visuals as 'aint about how fast i get there' at 2:54 suggests that she is over the hill and doesnt matter   _________________-________________________how long it took her.         

However, there have been some issues surrounding intertextuality. John Stewart who is known for one of jobs; a media critic said that ‘visual reference in music videos comes from a range or sources through the 3 most frequent cinema, fashion and art&photography.’