To What Extent Can Goodwin Theory Of Voyerism Be Applied To Music Videos ?

I think that Goodwin and Laura's theory of voyerism can be applied to music videos because it explains the genders pleasure of cinema idea of looking in order to gain sexual pleasure.

This is shown through the music videos of Trey Songz - neighbours know my name, Nicki Minaj - superbass, beyonce and many more. I believe that this theory is popular so the artist and the song can sell and be a talked about subject.

Goodwins theory argues that the female performers will be objectified through the camera shots,costume and editing emphasising a sexualised treatment of the star.I think is a good thing as it attracts the male audience and so they will purchase the song as well as boost the artists popularity with that specific viewer.

Guys will view music videos by artists such as Katy Perry,Rihanna, Nicki Minaj etc as they know that from watching their music videos they will gain a sexual pleasure becasue of how they have been percieved in their previous music videos. Its argued that male viewers will gaze at the screen as it has geared into notions of voyerism as it is a powerful controlling gaze at the objectified female on display.

Goodwins theory applies to Nicki Minaj's music video 'Superbass' as there are establishing shots of Nicki which shows the seductive clothes she is wearing, which shows off her figure and chest. This attracts the male audience because of what they can see within the shot and therefore will gaze. The editing in the music video does objectify Nicki Minaj because it becomes a slo-mo when she pours a drink on her chest to show off her flirtatious side. Girls may also gaze because of the use of shirtless, built up men in the music video.Therefore this music video doesnt suggest it will be males watching because of the sexual pleasure from gazing at Nicki, but also females due to the use of males.

Katy Perry's 'California Girls' video can be applied to the theory of voyerism but is not as obvious as the video by Nicki Minaj.

The costumes that Katy and her extra's/dancers wear apply voyerism because the costumes are short and show off skin and their figure so the men, if they watch this video will like it because they are able to stare and will view the video over again because of the pleasure shown through the costumes.

With Katy licking the ice cream at 0:18 with slow motion and her biting her tongue at 0:34 gives a sense of sexual pleasure for the viewers, mainly the boys. There are other aspects of this video that voyerism applies too. For example the cloud shots where she is nude, also gives the male viewers a sense of sexual pleasure.

The dance routine at the beach suggests voyeurism in terms of  objectifying women in how they move to provide sexual pleasure. The shots used in these dance scenes are close ups/mid shots of the girls from the chest up which also shows voyerism as they are focusing on the girls' bodies. The final shots that represent voyerism is shown at 3:18 when Katy and her dancers squirt cream. This represents voyerism through the mid shots because it gives a sense of visual pleasure for the males to gaze because they can only see them from their chest and upwards. 

Goodwins theory of voyerism also applies to music videos with male performers as the idea of girls dancing around the male performer showing off his figure to attract the female audience as well as flatter the male star ego.
It can also be seen that female watchers will watch male artist videos because they may gain a sexual pleasure with topless shots. The idea of voyerism becomes far more complex when we see the male body on display and we might raise questions about how the female viewer will respond.

50 Cent:

Trey Songz:

Both these videos above represent voyerism in terms for female dancers attracting the audience as the dance moves and the costumes use can be seen as the seductive way of attracting the gaze from the males. In Trey Songz video, females would also gaze because of him being shirtless which will help promote the video as they will view it mutliple times to gain the sexual pleasure of him being shirtless as well as promote him as an artist and maybe as a 'ladies man'.

The idea of voyeurism is also frequently evident in music videos through a system of screen within screen. Characters shown watching performers or others on TV, via webcams, video cameras etc.

Avril Lavigne's 'Sk&er Boi'  videos uses this concept through the use of video camera's when she is performing on the street at the end and someone in the crowd is recording her. We the audience are watching a screen and within that screen there is another screen as well as within the first 28 seconds of the music video.